
The Art of Slow Fashion
In an industry defined by rapid turnover, we explore what it means to create clothing designed to last—not just in durability, but in relevance.

Veloura Collective is a London-based design house dedicated to creating garments that honor both wearer and maker. Our approach is rooted in intentionality—every piece is considered, every detail deliberate.
We work with heritage mills and skilled artisans to produce clothing that improves with age, that tells a story, that becomes part of your life rather than a fleeting moment in it. This is fashion as it should be: thoughtful, enduring, and deeply personal.
Our London atelier is where ideas become reality. Here, patterns are drafted, fabrics are draped, and garments are brought to life through the hands of skilled makers.
We believe in transparency and connection. When you commission a piece from Veloura, you are not just purchasing clothing—you are participating in a process, supporting a craft, and investing in quality that will endure.
Nocturne AW 2025
A visual journey through our work
Thoughts on design, craft, and creativity

In an industry defined by rapid turnover, we explore what it means to create clothing designed to last—not just in durability, but in relevance.

A conversation with our master tailor about the intersection of traditional techniques and contemporary design.
Discover pieces designed to become part of your story. Request our latest lookbook or get in touch to discuss a bespoke commission.